A design project for the label Mohsin Ali, a high end menswear label based in London, Uk.
For this creative project I was able to take on the challenge of designing watches based on the brand values of Mohsin Ali and working around the title of the brief - Progressive VS Nature. Through the brief, I was able to combine the old and more traditional fabrics with more new, synthetic materials. From the trend forecasting research I was able to add another layer of information to the 'W' Watch collection with the concept of Warping reality, looking into developing standard shapes into something unexpected. All the research and development was integrated into the process and the final outcome of the 'W' Watch Collection for Mohsin Ali.